The complexity of economic ecologies has forced businesses to understand the true phenomenon of the world. In other words, uncertainty has led managers to develop personal solution models according to the changing market dynamics. On the other hand, the depth of the complexity is affecting the success of these models. The solution models that have been created fit into one of three basic models:
- Static model – Examines certain market phenomena within a defined time frame.
- Comparative static model – Examines two or more market phenomena by comparing them within a defined time frame.
- Dynamic model – Thoroughly calculates the changes in the phenomena in real time or within the simulated time frame and verifies the achieved results.
The John Morton Institute uses the Expert and Dynamic models in all the studies. These are:
Dynamic Business System Analysis (DBSA)
This system aims to utilize existing resources to maintain the continuity and development of the operation by analyzing the complex business and market dynamics without interrupting or slowing down the operational continuity of the business.
Targeted Customer Insight (TCI)
The change in customer priorities and increased competition has put pressure on companies that provide corporate business solutions. They are no longer able to provide strategies that meet the targets and offer nothing more than the usual customer analysis methods. The aim of the Targeted Customer Insight is to take the change in customer priorities and turn it into a competitive advantage.
Dynamic Channel Analysis (DCA)
Changes in the economies of the channel partners leads to a decrease in the realization of the goals given to the channel management. The aim of the Dynamic Channel Analysis is to develop solutions that will allow for the realization of the channel sales goals under changing market conditions.
The aim of the HR Management Support System is to estimate the financial results of your HR policy and to support the manufacturing of solutions that will secure the HR policies which will play a key role in the performance of the business.
Dynamic Product Positioning (DPP)
The aim of the Dynamic Product Positioning (DPP) Service is to develop “product positioning strategies” that secures the economic return invested in the product.
Despite being one of the essential factors for the foundation of business productivity, IT is one of the most highly affected budget components as a result of economic measures. The main reason for this is the lack of a clear definition regarding IT in terms of its effect on the business and its economic contribution.