When companies determine their sales goals, they take their previous experiences into consideration. However, economic uncertainties change the priorities of the consumer. When demand occurs in a way that is contrary to the expected, the cost and profit of the channel partners are affected. Faced with the shrinking of financial resources, some channel partners decrease their business volume, while others continue to operate under high risk conditions.
Changes in the economies of the channel partners leads to a decrease in the realization of the goals given to the channel management.
The aim of the Dynamic Channel Analysis is to develop solutions that will allow for the realization of the channel sales goals under changing market conditions.
The Dynamic Channel Analysis:
- Will present a needed “Strategic Prediction” to the channel management teams.
- Will allow for “Decisions based on numerical data” to be made rather than on assumptions.
- Thanks to the “Quick Result Achieving Solutions,”the following can be attained:
- Achievement of management aims (income, profitability, level of penetration).
- Economic strengthening of the channel partner.
- The increased satisfaction of the channel partner.
- Competition management.
The desired results are achieved within 3 to 18 months after the adaptation of the system.