The factors that determine consumer priorities and choices are changing rapidly. While the assumptions used to evaluate such product characteristics as “choice suitability” and “competitive edge” has lost their validity in the face of this change, product development that isn’t compatible with demand dynamics does not provide the desired economic return.
The aim of the Dynamic Product Positioning (DPP) Service is to develop “product positioning strategies” that secures the economic return invested in the product.
The DPP System:
- Will create a process that synchronizes the product positioning strategy with the change in demand.
- Will present a needed “Strategic Prediction” to the marketing management teams.
- Will allow for “Decisions based on numerical data” to be made rather than on assumptions.
- Thanks to the “Quick Result Achieving Solution Proposals,” the following can be attained:
- Achievement of management aims.
- Maintaining the product’s competitive power.
- Positioning of the firm’s different products so that they support each others market strength.
- Optimal use of marketing funds.
- Increasing the reputation of the company.
The desired results are achieved within 3 to 18 months after the adaptation of the system.